Principles Insight
Principles Insight is an insight and strategy consultancy based in Leeds and London, specializing in sustainability, retail, finance, and food and drink research. They combine traditional insight with technology to provide customer experience solutions for their clients.
- Innovation
- Segmentation
- Ethnographies
- Design Sprints
- Video Insights
- Journey mapping
- Mobile journals
- Digital solutions
- Proposition design
- Pop-up communities
- Pricing evaluation
- Customer Experience
- Concept co-creation
- User Experience (UX)
- Usage & Attitude research
- Market & Competitor Analysis
- Brand planning & positioning
- New Product Development (NPD)