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Initial Rewards Limited

Initial Rewards Limited is an active company incorporated on 6 April 1999 with the registered office located in London, Greater London. Initial Rewards Limited was registered 26 years ago.
Status
Active
Active since 16 years ago
Company No
03745785
Private limited company
Age
26 years
Incorporated 6 April 1999
Size
Small
Balance sheet is under £7.5M
Under 50 employees
Confirmation
Submitted
Dated 6 April 2025 (6 months ago)
Next confirmation dated 6 April 2026
Due by 20 April 2026 (5 months remaining)
Last change occurred 4 months ago
Accounts
Submitted
For period 1 Jan31 Dec 2024 (1 year)
Accounts type is Total Exemption Full
Next accounts for period 31 December 2025
Due by 30 September 2026 (11 months remaining)
Address
4th Floor Charles House
108-110 Finchley Road
London
NW3 5JJ
United Kingdom
Address changed on 12 Jun 2025 (4 months ago)
Previous address was 55 Loudoun Road London NW8 0DL United Kingdom
Telephone
02083813300
Email
Available in Endole App
People
Officers
5
Shareholders
5
Controllers (PSC)
2
PSC • Director • Secretary • British • Lives in UK • Born in Mar 1970
PSC • Director • British • Lives in England • Born in Jan 1981
Director • British • Lives in England • Born in Oct 1976
Director • Corporate Promotions Executive • British • Lives in UK • Born in Jul 1943
Shareholders, PSCs & Group Structure
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Mutual Companies
Dobell Property Limited
Lee Reuben and are mutual people.
Active
Irtechnology Limited
Lee Reuben, Jonathan Dennis Reuben, and 1 more are mutual people.
Active
Soldel Property Company Limited
Lee Reuben is a mutual person.
Active
Product Network Limited
Lee Reuben is a mutual person.
Active
Jelac Limited
Lee Reuben and Jonathan Dennis Reuben are mutual people.
Active
Venis & Co (London) Ltd
Lee Reuben and James Reuben are mutual people.
Active
Sport Care Access Ltd
Lee Reuben is a mutual person.
Active
Dizzy Lizard Ltd
Lee Reuben is a mutual person.
Active
Financials
Net Assets, Total Assets & Total Liabilities (2015–2024)
Period Ended
31 Dec 2024
For period 31 Dec31 Dec 2024
Traded for 12 months
Cash in Bank
£360.83K
Increased by £268.08K (+289%)
Turnover
Unreported
Same as previous period
Employees
12
Increased by 1 (+9%)
Total Assets
£1.11M
Decreased by £31.84K (-3%)
Total Liabilities
-£264.05K
Increased by £87.15K (+49%)
Net Assets
£846.67K
Decreased by £118.99K (-12%)
Debt Ratio (%)
24%
Increased by 8.29% (+54%)
Latest Activity
Full Accounts Submitted
2 Months Ago on 4 Aug 2025
Confirmation Submitted
4 Months Ago on 12 Jun 2025
Registered Address Changed
4 Months Ago on 12 Jun 2025
Full Accounts Submitted
1 Year Ago on 24 Sep 2024
Confirmation Submitted
1 Year 6 Months Ago on 17 Apr 2024
Mr Martin Jack Reuben Details Changed
1 Year 8 Months Ago on 31 Jan 2024
Mr Martin Jack Reuben Details Changed
1 Year 8 Months Ago on 31 Jan 2024
Mr Jonathan Reuben Details Changed
2 Years Ago on 4 Oct 2023
Mr James Reuben Appointed
2 Years Ago on 26 Sep 2023
Full Accounts Submitted
2 Years 1 Month Ago on 8 Sep 2023
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Documents
Total exemption full accounts made up to 31 December 2024
Submitted on 4 Aug 2025
Confirmation statement made on 6 April 2025 with updates
Submitted on 12 Jun 2025
Registered office address changed from 55 Loudoun Road London NW8 0DL United Kingdom to 4th Floor Charles House 108-110 Finchley Road London NW3 5JJ on 12 June 2025
Submitted on 12 Jun 2025
Total exemption full accounts made up to 31 December 2023
Submitted on 24 Sep 2024
Confirmation statement made on 6 April 2024 with no updates
Submitted on 17 Apr 2024
Appointment of Mr James Reuben as a director on 26 September 2023
Submitted on 16 Apr 2024
Director's details changed for Mr Martin Jack Reuben on 31 January 2024
Submitted on 31 Jan 2024
Director's details changed for Mr Martin Jack Reuben on 31 January 2024
Submitted on 31 Jan 2024
Director's details changed for Mr Jonathan Reuben on 4 October 2023
Submitted on 5 Oct 2023
Total exemption full accounts made up to 31 December 2022
Submitted on 8 Sep 2023
Repayment History
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