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Counting What Counts Ltd

Counting What Counts Ltd is an active company incorporated on 17 April 2014 with the registered office located in London, Greater London. Counting What Counts Ltd was registered 11 years ago.
Status
Active
Active since incorporation
Company No
09002101
Private limited company
Age
11 years
Incorporated 17 April 2014
Size
Micro
Turnover is under £1M
Balance sheet is under £500,000
Under 10 employees
Confirmation
Submitted
Dated 17 April 2025 (9 months ago)
Next confirmation dated 17 April 2026
Due by 1 May 2026 (3 months remaining)
Last change occurred 8 months ago
Accounts
Submitted
For period 1 Apr31 Mar 2025 (12 months)
Accounts type is Total Exemption Full
Next accounts for period 31 March 2026
Due by 31 December 2026 (11 months remaining)
Contact
Address
167-169 Great Portland Street
5th Floor
London
Greater London
W1W 5PF
England
Address changed on 4 Nov 2025 (2 months ago)
Previous address was 20 Elin Way Meldreth Royston SG8 6LX England
Telephone
Unreported
Email
Unreported
People
Officers
3
Shareholders
2
Controllers (PSC)
2
Director • Consultant • British • Lives in England • Born in Sep 1965
Director • Economist • Australian • Lives in Australia • Born in Jul 1967
Mr John Edward Knell
PSC • British • Lives in England • Born in Sep 1965
Mr Michael John Chappell
PSC • Australian • Lives in Australia • Born in Jul 1967
Shareholders, PSCs & Group Structure
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Mutual Companies
Intelligence Agency Limited
John Edward Knell is a mutual person.
Active
Financials
Net Assets, Total Assets & Total Liabilities (2016–2025)
Period Ended
31 Mar 2025
For period 31 Mar31 Mar 2025
Traded for 12 months
Cash in Bank
£72.88K
Increased by £18.64K (+34%)
Turnover
Unreported
Same as previous period
Employees
6
Same as previous period
Total Assets
£90.81K
Increased by £32.23K (+55%)
Total Liabilities
-£17.16K
Increased by £7.32K (+74%)
Net Assets
£73.65K
Increased by £24.91K (+51%)
Debt Ratio (%)
19%
Increased by 2.1% (+12%)
Latest Activity
Michael John Chappell Details Changed
2 Months Ago on 5 Nov 2025
Mr Michael John Chappell (PSC) Details Changed
2 Months Ago on 5 Nov 2025
Mr John Edward Knell (PSC) Details Changed
2 Months Ago on 4 Nov 2025
Mr Michael John Chappell (PSC) Details Changed
2 Months Ago on 4 Nov 2025
Registered Address Changed
2 Months Ago on 4 Nov 2025
Full Accounts Submitted
6 Months Ago on 18 Jun 2025
Confirmation Submitted
8 Months Ago on 21 Apr 2025
Mr Michael Chappell (PSC) Details Changed
9 Months Ago on 17 Apr 2025
Full Accounts Submitted
1 Year 7 Months Ago on 10 Jun 2024
Confirmation Submitted
1 Year 9 Months Ago on 17 Apr 2024
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Documents
Director's details changed for Michael John Chappell on 5 November 2025
Submitted on 5 Nov 2025
Change of details for Mr Michael John Chappell as a person with significant control on 5 November 2025
Submitted on 5 Nov 2025
Change of details for Mr John Edward Knell as a person with significant control on 4 November 2025
Submitted on 4 Nov 2025
Change of details for Mr Michael John Chappell as a person with significant control on 4 November 2025
Submitted on 4 Nov 2025
Registered office address changed from 20 Elin Way Meldreth Royston SG8 6LX England to 167-169 Great Portland Street 5th Floor London Greater London W1W 5PF on 4 November 2025
Submitted on 4 Nov 2025
Total exemption full accounts made up to 31 March 2025
Submitted on 18 Jun 2025
Confirmation statement made on 17 April 2025 with updates
Submitted on 21 Apr 2025
Change of details for Mr Michael Chappell as a person with significant control on 17 April 2025
Submitted on 17 Apr 2025
Total exemption full accounts made up to 31 March 2024
Submitted on 10 Jun 2024
Confirmation statement made on 17 April 2024 with no updates
Submitted on 17 Apr 2024
Repayment History
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