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Advantage Smollan Limited
Advantage Smollan Limited is an active company incorporated on 24 March 2015 with the registered office located in Wokingham, Berkshire. Advantage Smollan Limited was registered 10 years ago.
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Status
Active
Active since
incorporation
Company No
09506907
Private limited company
Age
10 years
Incorporated
24 March 2015
Size
Large
Turnover is over
£54M
Balance sheet is over
£27M
Over
250 employees
Confirmation
Submitted
Dated
27 July 2025
(3 months ago)
Next confirmation dated
27 July 2026
Due by
10 August 2026
(9 months remaining)
Last change occurred
1 month ago
Accounts
Submitted
For period
1 Jan
⟶
31 Dec 2024
(1 year)
Accounts type is
Group
Next accounts for period
31 December 2025
Due by
30 September 2026
(11 months remaining)
Learn more about Advantage Smollan Limited
Contact
Update Details
Address
650 Wharfedale Road, Winnersh Triangle
Wokingham
Berkshire
RG41 5TP
United Kingdom
Address changed on
26 Jun 2023
(2 years 4 months ago)
Previous address was
C/O Legalinx Limited 3rd Floor 207 Regent Street London W1B 3HH United Kingdom
Companies in RG41 5TP
Telephone
0118 9271010
Email
Unreported
Website
Advantagesmollan.com
See All Contacts
People
Officers
9
Shareholders
2
Controllers (PSC)
2
David Leonard Smollan
Director • Chief Executive Officer • South African • Lives in UK • Born in Oct 1973
Pamela Morris Thornton
Director • Chief HR Officer • American • Lives in United States • Born in Aug 1970
Dean General
Director • Coo • American • Lives in United States • Born in Sep 1966
Jeanette Hern
Director • Chief Corporate Development Officer • South African • Lives in England • Born in Sep 1967
David Andrew Peacock
Director • American • Lives in United States • Born in May 1968
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Shareholders, PSCs & Group Structure
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Mutual Companies
Partnership SPV 1 Limited
Jeanette Hern and David Leonard Smollan are mutual people.
Active
Smollan UK Ltd
Jeanette Hern and David Leonard Smollan are mutual people.
Active
Voluntarily United Creative Agencies Limited
Dominic Charles Grainger is a mutual person.
Active
Headcount Worldwide Field Marketing Limited
Jeanette Hern is a mutual person.
Active
Fusion Learning Limited
Jeanette Hern is a mutual person.
Active
Museum Of Brands Limited
Christopher Henry St J Hoare is a mutual person.
Active
Flixmedia Limited
Jeanette Hern is a mutual person.
Active
Gig Retail Limited
Jeanette Hern is a mutual person.
Active
See All Mutual Companies
Financials
Net Assets, Total Assets & Total Liabilities (2015–2024)
Period Ended
31 Dec 2024
For period
31 Dec
⟶
31 Dec 2024
Traded for
12 months
Cash in Bank
£28.08M
Decreased by £1.07M (-4%)
Turnover
£332.75M
Decreased by £1.8M (-1%)
Employees
5.46K
Decreased by 429 (-7%)
Total Assets
£162M
Decreased by £28.57M (-15%)
Total Liabilities
-£89.25M
Decreased by £14.38M (-14%)
Net Assets
£72.74M
Decreased by £14.19M (-16%)
Debt Ratio (%)
55%
Increased by 0.71% (+1%)
See 10 Year Full Financials
Latest Activity
Own Shares Purchased
11 Days Ago on 17 Oct 2025
Group Accounts Submitted
15 Days Ago on 13 Oct 2025
Confirmation Submitted
1 Month Ago on 11 Sep 2025
Shares Cancelled
1 Month Ago on 2 Sep 2025
Mr Christopher Henry St J Hoare Appointed
2 Months Ago on 31 Jul 2025
Dominic Charles Grainger Resigned
2 Months Ago on 31 Jul 2025
Mr Dean General Appointed
7 Months Ago on 24 Mar 2025
Jack Pestello Resigned
7 Months Ago on 24 Mar 2025
Ms Jeanette Hern Details Changed
1 Year 4 Months Ago on 19 Jun 2024
Ms Jeanette Hern Details Changed
1 Year 4 Months Ago on 19 Jun 2024
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Get Credit Report
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See All Credit Score & Limits
Documents
Purchase of own shares.
Submitted on 17 Oct 2025
Group of companies' accounts made up to 31 December 2024
Submitted on 13 Oct 2025
Confirmation statement made on 27 July 2025 with updates
Submitted on 11 Sep 2025
Cancellation of shares. Statement of capital on 21 August 2025
Submitted on 2 Sep 2025
Appointment of Mr Christopher Henry St J Hoare as a director on 31 July 2025
Submitted on 7 Aug 2025
Termination of appointment of Dominic Charles Grainger as a director on 31 July 2025
Submitted on 6 Aug 2025
Change of share class name or designation
Submitted on 20 May 2025
Particulars of variation of rights attached to shares
Submitted on 20 May 2025
Termination of appointment of Jack Pestello as a director on 24 March 2025
Submitted on 16 Apr 2025
Appointment of Mr Dean General as a director on 24 March 2025
Submitted on 16 Apr 2025
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Repayment History
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