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Straight Forward Retail Ltd
Straight Forward Retail Ltd is an active company incorporated on 26 July 2018 with the registered office located in London, Greater London. Straight Forward Retail Ltd was registered 7 years ago.
Watch Company
Status
Active
Active since
5 years ago
Company No
11486341
Private limited company
Age
7 years
Incorporated
26 July 2018
Size
Micro
Turnover is under
£1M
Balance sheet is under
£500,000
Under
10 employees
Confirmation
Submitted
Dated
4 September 2025
(2 months ago)
Next confirmation dated
4 September 2026
Due by
18 September 2026
(10 months remaining)
Last change occurred
2 months ago
Accounts
Submitted
For period
1 Aug
⟶
31 Jul 2024
(1 year)
Accounts type is
Micro Entity
Next accounts for period
31 July 2025
Due by
30 April 2026
(5 months remaining)
Learn more about Straight Forward Retail Ltd
Contact
Update Details
Address
49 Great Portland Street
London
W1W 7HG
United Kingdom
Address changed on
28 Nov 2022
(2 years 11 months ago)
Previous address was
Premier Business Centre 47-49 Park Royal Road London NW10 7LQ England
Companies in W1W 7HG
Telephone
020 34414900
Email
Unreported
Website
Loveringfoods.co.uk
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People
Officers
3
Shareholders
1
Controllers (PSC)
1
Mousavi Hesari Mahdieh
Director • Iranian • Lives in UK • Born in Sep 1972
Shadi Mirkhan
Director • British • Lives in England • Born in Sep 1982
Ionela Chiriceanu
Director • Managing Director • Romanian • Lives in UK • Born in Feb 1985
Miss Mousavi Hesari Mahdieh
PSC • Iranian • Lives in UK • Born in Sep 1972
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Shareholders, PSCs & Group Structure
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Mutual Companies
Shadi Salon Ltd
Shadi Mirkhan is a mutual person.
Active
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Financials
Net Assets, Total Assets & Total Liabilities (2019–2024)
Period Ended
31 Jul 2024
For period
31 Jul
⟶
31 Jul 2024
Traded for
12 months
Cash in Bank
Unreported
Same as previous period
Turnover
Unreported
Same as previous period
Employees
3
Same as previous period
Total Assets
£66.03K
Decreased by £34.19K (-34%)
Total Liabilities
-£68.97K
Decreased by £19.78K (-22%)
Net Assets
-£2.95K
Decreased by £14.42K (-126%)
Debt Ratio (%)
104%
Increased by 15.91% (+18%)
See 10 Year Full Financials
Latest Activity
Miss Mousavi Hesari Mahdieh (PSC) Details Changed
2 Months Ago on 4 Sep 2025
Confirmation Submitted
2 Months Ago on 4 Sep 2025
Micro Accounts Submitted
6 Months Ago on 24 Apr 2025
Mousavi Hesari Mahdieh (PSC) Appointed
9 Months Ago on 6 Feb 2025
Confirmation Submitted
9 Months Ago on 6 Feb 2025
Shadi Mirkhan (PSC) Resigned
9 Months Ago on 4 Feb 2025
Miss Mousavi Hesari Mahdieh Appointed
9 Months Ago on 4 Feb 2025
Shadi Mirkhan Resigned
9 Months Ago on 4 Feb 2025
Confirmation Submitted
12 Months Ago on 11 Nov 2024
Ionela Chiriceanu Resigned
1 Year Ago on 1 Nov 2024
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Get Credit Report
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See All Credit Score & Limits
Documents
Change of details for Miss Mousavi Hesari Mahdieh as a person with significant control on 4 September 2025
Submitted on 4 Sep 2025
Confirmation statement made on 4 September 2025 with updates
Submitted on 4 Sep 2025
Micro company accounts made up to 31 July 2024
Submitted on 24 Apr 2025
Confirmation statement made on 5 February 2025 with updates
Submitted on 6 Feb 2025
Notification of Mousavi Hesari Mahdieh as a person with significant control on 6 February 2025
Submitted on 6 Feb 2025
Cessation of Shadi Mirkhan as a person with significant control on 4 February 2025
Submitted on 5 Feb 2025
Termination of appointment of Shadi Mirkhan as a director on 4 February 2025
Submitted on 4 Feb 2025
Appointment of Miss Mousavi Hesari Mahdieh as a director on 4 February 2025
Submitted on 4 Feb 2025
Notification of Shadi Mirkhan as a person with significant control on 1 November 2024
Submitted on 11 Nov 2024
Appointment of Mr Shadi Mirkhan as a director on 1 October 2024
Submitted on 11 Nov 2024
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Repayment History
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