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Brand Traction Limited

Brand Traction Limited is an active company incorporated on 29 July 2022 with the registered office located in London, Greater London. Brand Traction Limited was registered 3 years ago.
Status
Active
Active since incorporation
Company No
14264902
Private limited company
Age
3 years
Incorporated 29 July 2022
Size
Micro
Turnover is under £1M
Balance sheet is under £500,000
Under 10 employees
Confirmation
Submitted
Dated 27 September 2025 (1 month ago)
Next confirmation dated 27 September 2026
Due by 11 October 2026 (11 months remaining)
Last change occurred 1 month ago
Accounts
Submitted
For period 1 Jan31 Dec 2024 (1 year)
Accounts type is Total Exemption Full
Next accounts for period 31 December 2025
Due by 30 September 2026 (10 months remaining)
Address
85 First Floor Great Portland Street
London
Greater London
W1W 7LT
England
Address changed on 6 May 2025 (6 months ago)
Previous address was Michelin House 81 Fulham Road London Greater London SW3 6rd United Kingdom
Telephone
07426 041523
Email
Unreported
Website
Unreported
People
Officers
6
Shareholders
1
Controllers (PSC)
1
Director • Chartered Accountant • British • Lives in England • Born in May 1984
Director • British • Lives in England • Born in Feb 1973
Director • British • Lives in England • Born in May 1980
Director • British • Lives in England • Born in Apr 1986
Director • British • Lives in England • Born in Jul 1986
Shareholders, PSCs & Group Structure
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Mutual Companies
Brand Traction Holdings Limited
Thomas Frederick Richard Morrell, Tyson Jamie McKeown, and 1 more are mutual people.
Active
Third Financial Software Limited
Thomas Frederick Richard Morrell and Edward Barroll Brown are mutual people.
Active
Grafton Capital Limited
Thomas Frederick Richard Morrell and Edward Barroll Brown are mutual people.
Active
Grafton Capital Holdings Limited
Thomas Frederick Richard Morrell and Edward Barroll Brown are mutual people.
Active
Third Platform Services Limited
Edward Barroll Brown is a mutual person.
Active
Aylescott Holdings Limited
Edward Barroll Brown is a mutual person.
Active
Hey Ventures Ltd
John Leslie Miller is a mutual person.
Active
Grafton Labs Limited
Edward Barroll Brown is a mutual person.
Active
Brands
ProQuo AI
ProQuo AI is a brand and competitive intelligence platform that helps businesses understand and predict the effectiveness of their marketing strategies in real-time.
Financials
Net Assets, Total Assets & Total Liabilities (2022–2024)
Period Ended
31 Dec 2024
For period 31 Dec31 Dec 2024
Traded for 12 months
Cash in Bank
£15.94K
Decreased by £34.59K (-68%)
Turnover
Unreported
Same as previous period
Employees
8
Decreased by 6 (-43%)
Total Assets
£965.68K
Increased by £252.38K (+35%)
Total Liabilities
-£7.57M
Increased by £1.59M (+27%)
Net Assets
-£6.6M
Decreased by £1.34M (+25%)
Debt Ratio (%)
784%
Decreased by 53.97% (-6%)
Latest Activity
Confirmation Submitted
1 Month Ago on 9 Oct 2025
New Charge Registered
1 Month Ago on 15 Sep 2025
Charge Satisfied
4 Months Ago on 4 Jul 2025
Registered Address Changed
6 Months Ago on 6 May 2025
Charge Satisfied
8 Months Ago on 5 Mar 2025
Full Accounts Submitted
10 Months Ago on 2 Jan 2025
New Charge Registered
11 Months Ago on 11 Dec 2024
Mrs Sherissa Naicker Appointed
12 Months Ago on 11 Nov 2024
Mr Tyson Jamie Mckeown Appointed
12 Months Ago on 11 Nov 2024
David Brennan Resigned
12 Months Ago on 11 Nov 2024
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Documents
Confirmation statement made on 27 September 2025 with updates
Submitted on 9 Oct 2025
Registration of charge 142649020003, created on 15 September 2025
Submitted on 15 Sep 2025
Satisfaction of charge 142649020001 in full
Submitted on 4 Jul 2025
Registered office address changed from Michelin House 81 Fulham Road London Greater London SW3 6rd United Kingdom to 85 First Floor Great Portland Street London Greater London W1W 7LT on 6 May 2025
Submitted on 6 May 2025
Certificate of change of name
Submitted on 6 Mar 2025
Satisfaction of charge 142649020002 in full
Submitted on 5 Mar 2025
Total exemption full accounts made up to 31 December 2024
Submitted on 2 Jan 2025
Registration of charge 142649020002, created on 11 December 2024
Submitted on 16 Dec 2024
Termination of appointment of David Brennan as a director on 11 November 2024
Submitted on 11 Nov 2024
Appointment of Mr Tyson Jamie Mckeown as a director on 11 November 2024
Submitted on 11 Nov 2024
Repayment History
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