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Brand Traction Holdings Limited

Brand Traction Holdings Limited is an active company incorporated on 3 August 2022 with the registered office located in London, Greater London. Brand Traction Holdings Limited was registered 3 years ago.
Status
Active
Active since incorporation
Company No
14274269
Private limited company
Age
3 years
Incorporated 3 August 2022
Size
Micro
Turnover is under £1M
Under 10 employees
Confirmation
Submitted
Dated 24 April 2025 (6 months ago)
Next confirmation dated 24 April 2026
Due by 8 May 2026 (6 months remaining)
Last change occurred 6 months ago
Accounts
Submitted
For period 1 Jan31 Dec 2024 (1 year)
Accounts type is Total Exemption Full
Next accounts for period 31 December 2025
Due by 30 September 2026 (10 months remaining)
Address
85 Great Portland Street
First Floor
London
W1W 7LT
England
Address changed on 20 Mar 2025 (7 months ago)
Previous address was The Record Hall, Fao Proquo Ai, Unit Rh.217 Baldwins Gardens London EC1N 7RJ England
Telephone
Unreported
Email
Unreported
Website
Unreported
People
Officers
7
Shareholders
1
Controllers (PSC)
1
Director • Director • British • Lives in England • Born in Feb 1973
Director • Director • South African • Lives in England • Born in Mar 1992
Director • British • Lives in England • Born in May 1980
Director • British • Lives in England • Born in Apr 1986
Director • Chartered Accountant • British • Lives in England • Born in May 1984
Shareholders, PSCs & Group Structure
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Mutual Companies
Brand Traction Limited
Thomas Frederick Richard Morrell, Sherissa Naicker, and 1 more are mutual people.
Active
Mbai Holdings Limited
John Leslie Miller, Tyson Jamie McKeown, and 1 more are mutual people.
Active
Third Financial Software Limited
Thomas Frederick Richard Morrell is a mutual person.
Active
Grafton Capital Limited
Thomas Frederick Richard Morrell is a mutual person.
Active
Grafton Capital Holdings Limited
Thomas Frederick Richard Morrell is a mutual person.
Active
GC Bidco 1 Limited
Thomas Frederick Richard Morrell is a mutual person.
Dissolved
Financials
Net Assets, Total Assets & Total Liabilities (2022–2024)
Period Ended
31 Dec 2024
For period 31 Dec31 Dec 2024
Traded for 12 months
Cash in Bank
Unreported
Decreased by £760.84K (-100%)
Turnover
Unreported
Same as previous period
Employees
3
Increased by 3 (%)
Total Assets
£7.22M
Decreased by £695.42K (-9%)
Total Liabilities
-£2.97M
Increased by £25.53K (+1%)
Net Assets
£4.25M
Decreased by £720.95K (-14%)
Debt Ratio (%)
41%
Increased by 3.93% (+11%)
Latest Activity
Full Accounts Submitted
4 Months Ago on 7 Jul 2025
Confirmation Submitted
6 Months Ago on 24 Apr 2025
Registered Address Changed
7 Months Ago on 20 Mar 2025
Mbai Holdings Limited (PSC) Appointed
11 Months Ago on 10 Dec 2024
Grafton Capital Neptune Lp (PSC) Resigned
11 Months Ago on 10 Dec 2024
Mrs Sherissa Naicker Appointed
11 Months Ago on 10 Dec 2024
Edward Barroll Brown Resigned
11 Months Ago on 10 Dec 2024
Mr Tyson Jamie Mckeown Appointed
11 Months Ago on 10 Dec 2024
Mr John Leslie Miller Appointed
11 Months Ago on 10 Dec 2024
Thomas Frederick Richard Morrell Resigned
1 Year 2 Months Ago on 6 Sep 2024
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Documents
Total exemption full accounts made up to 31 December 2024
Submitted on 7 Jul 2025
Confirmation statement made on 24 April 2025 with updates
Submitted on 24 Apr 2025
Registered office address changed from The Record Hall, Fao Proquo Ai, Unit Rh.217 Baldwins Gardens London EC1N 7RJ England to 85 Great Portland Street First Floor London W1W 7LT on 20 March 2025
Submitted on 20 Mar 2025
Certificate of change of name
Submitted on 6 Mar 2025
Resolutions
Submitted on 7 Jan 2025
Appointment of Mr John Leslie Miller as a director on 10 December 2024
Submitted on 10 Dec 2024
Notification of Mbai Holdings Limited as a person with significant control on 10 December 2024
Submitted on 10 Dec 2024
Appointment of Mr Tyson Jamie Mckeown as a director on 10 December 2024
Submitted on 10 Dec 2024
Termination of appointment of Edward Barroll Brown as a director on 10 December 2024
Submitted on 10 Dec 2024
Appointment of Mrs Sherissa Naicker as a director on 10 December 2024
Submitted on 10 Dec 2024
Repayment History
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